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Cookie Policy

Last updated: 09.04.2026

This Cookie Policy explains how Incandescent Marketing SRL uses cookies and similar technologies on incandescent.marketing.

It should be read together with our Privacy Policy, which explains how we process personal data more generally.

1. Who We Are

This website is operated by:

Incandescent Marketing SRL

Bd. Timisoara No. 16B, 061329 Bucharest, Romania

VAT / Tax ID: RO10548753

Trade Register No.: J40/4152/1998

Email: dpo@incandescent.ro

2. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember user preferences, improve performance, and provide information about how the website is used.

Similar technologies may include scripts, tags, local storage, pixels, or analytics tools that collect information about interactions with the website.

3. Why We Use Cookies

We may use cookies and similar technologies for the following purposes:

  • to ensure the proper functioning of the website;
  • to improve website performance and user experience;
  • to understand how visitors interact with the website;
  • to measure traffic and usage patterns;
  • to evaluate and improve website content, structure, and usability.

4. Types of Cookies We May Use

Strictly Necessary Cookies

These cookies are essential for the website to function properly. They may support core features such as page navigation, security, network management, or consent preference storage.

These cookies do not require consent where they are strictly necessary for the operation of the website.

Analytics and Performance Cookies

These cookies help us understand how visitors use the website, for example by collecting information about visited pages, time spent on the site, navigation paths, and interactions with content.

These cookies may be set through tools such as:

  • Google Analytics
  • Microsoft Clarity

Where required by applicable law, these cookies or technologies are only activated after your consent has been obtained.

Tag Management Tools

We may use Google Tag Manager to manage and deploy tags and scripts used on the website. Google Tag Manager itself is generally used as an infrastructure tool, but it may load other services that place cookies or process data, depending on our configuration and your consent choices.

5. Cookies and Tools Currently Relevant to This Website

Depending on the live configuration of the website, the following tools may be used:

Google Analytics

Google Analytics may be used to measure traffic and understand how visitors use the website. It may collect information such as:

  • pages visited;
  • session duration;
  • browser and device information;
  • approximate geographic location;
  • interactions with website content.

Google Tag Manager

Google Tag Manager may be used to load and manage scripts on the website. It does not typically act as an independent analytics tool, but it may activate services such as Google Analytics depending on the site configuration and your cookie choices.

Microsoft Clarity

Microsoft Clarity may be used to understand visitor behavior through heatmaps, interaction data, and session recordings, in order to improve website usability and structure.

Locally Hosted Google Fonts

This website may use Google Fonts hosted locally. In such cases, font files are served directly from the website server and are not loaded remotely from Google at each visit. Local font hosting is not used as a behavioral tracking mechanism.

6. Legal Basis

Where cookies are strictly necessary for the operation of the website, they are used on the basis of our legitimate interest in providing a secure and functional website.

Where cookies or similar technologies are used for analytics, behavioral measurement, or comparable purposes, we rely on your consent where required by applicable law.

7. How You Can Manage Cookies

You can manage or withdraw your cookie preferences through the cookie banner or consent tool available on the website, where applicable.

You can also control cookies through your browser settings. Most browsers allow you to:

  • view stored cookies;
  • delete cookies;
  • block cookies from specific websites;
  • block all cookies;
  • receive alerts before cookies are stored.

Please note that disabling certain cookies may affect the functionality or performance of the website.

8. Third-Party Services

Some cookies or similar technologies may be provided by third parties, including analytics and measurement providers. These third parties may process certain data in accordance with their own privacy and cookie policies.

We encourage you to review the policies of any relevant third-party providers for more information about how they process data.

9. Data Retention

Cookies may remain on your device for different periods of time depending on whether they are:

  • session cookies, which expire when you close your browser; or
  • persistent cookies, which remain on your device for a set period or until manually deleted.

Retention periods may also depend on the settings of the third-party services used on the website.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect legal, technical, or operational changes. The latest version will always be published on this page together with the date of the most recent update.

11. Contact

If you have any questions about this Cookie Policy or the use of cookies on this website, please contact:

Incandescent Marketing SRL

Bd. Timisoara No. 16B, 061329 Bucharest, Romania

VAT / Tax ID: RO10548753

Trade Register No.: J40/4152/1998

Email: dpo@incandescent.ro

Incandescent Marketing: Healthcare Marketing Agency
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.