This Privacy Policy explains how Incandescent Marketing SRL, with its registered office in Bd. Timisoara No. 16B, 061329 Bucharest, Romania, registered with the Trade Register under no. J40/4152/1998, VAT / Tax ID RO10548753, processes personal data through the website incandescent.marketing.

If you have any questions regarding this Privacy Policy or the way your personal data is processed, you can contact us at: dpo@incandescent.ro.

Data Controller

For the purposes of applicable data protection law, including the General Data Protection Regulation (GDPR), Incandescent Marketing SRL is the data controller of the personal data described in this Privacy Policy.

What Personal Data We May Collect

Depending on how you use this website, we may collect and process the following categories of personal data:

personal information you provide directly, such as your name, email address, company name, job title, phone number, and any other information you choose to include in your message;
technical and usage data, such as IP address, browser type, device information, operating system, referring pages, pages visited, session duration, and interactions with the website;
analytics and measurement data collected through tools used on the website, where applicable and where required by law.

How We Use Personal Data

We may process personal data for the following purposes:

to respond to contact requests, business inquiries, or other messages sent through the website or by email;
to operate, maintain, secure, and improve the website;
to understand how visitors use the website and improve content, structure, and performance;
to analyze website traffic and user behavior;
to protect our legitimate interests and comply with legal obligations.

Legal Bases for Processing

We process personal data on one or more of the following legal bases:

the performance of steps requested by you prior to entering into a business relationship, for example when you contact us regarding our services;
our legitimate interests, such as administering the website, maintaining security, improving performance, and understanding how the website is used;
your consent, where required by law, for analytics, measurement tools, or similar technologies;
compliance with legal obligations, where the law requires us to retain or disclose certain information.

Contact Forms and Direct Communications

If you contact us through a form on the website or by email, we will process the data you provide in order to respond to your request and, where relevant, continue a business or professional discussion initiated by you.

Please do not send sensitive personal data or medical information through the general contact forms of this website unless this is strictly necessary and specifically requested.

Google Tag Manager

This website may use Google Tag Manager to manage and deploy website tags and scripts in a controlled way. Google Tag Manager itself does not generally store personal data for its own purposes, but it may load other services that do process personal data, depending on the website configuration and applicable consent settings.

Google Analytics

This website may use Google Analytics 4 to measure traffic and understand how visitors use the website. If enabled, Google Analytics may collect information such as:

pages viewed;
session duration;
interactions with site elements;
browser and device information;
approximate location derived from IP-related data;
identifiers used for analytics purposes.

Where required by applicable law, Google Analytics will only be activated after the relevant user consent has been obtained.

Microsoft Clarity

This website may use Microsoft Clarity to better understand how visitors interact with the website through behavior analytics, heatmaps, and session recordings.

If Microsoft Clarity is enabled on this website, it will be used to improve usability, structure, and performance. Where required by law, Clarity will only be activated after the relevant user consent has been obtained.

Cookies and Similar Technologies

This website may use cookies and similar technologies for functionality, security, analytics, and measurement purposes.

Some cookies may be strictly necessary for the operation of the website. Others, including those related to analytics or behavioral measurement, may only be used after obtaining your consent, where required by applicable law.

You can manage your cookie preferences through the consent mechanism made available on the website, if applicable.

Locally Hosted Google Fonts

This website may use Google Fonts hosted locally on the website server. In this case, font files are served directly from our own server and are not loaded remotely from Google each time the website is visited.

We may share personal data, where necessary, with:

hosting providers and IT service providers;
analytics and measurement providers, such as Google and Microsoft, where these services are in use;
professional advisers or relevant service providers;
public authorities or regulators, where required by law.

Where third-party service providers process personal data on our behalf, we aim to ensure that appropriate contractual and data protection safeguards are in place.

International Data Transfers

Some of the services used on this website may involve the transfer of personal data outside the European Economic Area.

Where such transfers take place, we seek to ensure that appropriate safeguards are in place, in accordance with applicable data protection law, including where relevant the use of standard contractual clauses or other legally recognized transfer mechanisms.

Data Retention

We keep personal data only for as long as necessary for the purposes for which it was collected, including to respond to inquiries, manage ongoing communications, comply with legal obligations, and protect our legal interests.

Retention periods may vary depending on the type of data and the purpose of processing.

Your Rights

Subject to the conditions set out in applicable law, you may have the following rights in relation to your personal data:

the right of access;
the right to rectification;
the right to erasure;
the right to restriction of processing;
the right to object;
the right to data portability;
the right to withdraw consent, where processing is based on consent;
the right to lodge a complaint with the competent data protection authority.

To exercise any of these rights, please contact us at: office@incandescent.ro.

Data Security

We take reasonable technical and organizational measures to protect personal data against unauthorized access, loss, destruction, alteration, or unlawful disclosure.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

Third-Party Websites

This website may contain links to third-party websites. We are not responsible for the content, security, or privacy practices of those websites. We encourage you to review their privacy policies separately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The most current version will always be posted on this page, together with the updated effective date.

Contact

If you have any questions about this Privacy Policy or the way we process personal data, please contact us at:

Incandescent Marketing SRL

Bd. Timisoara No. 16B, 061329 Bucharest, Romania

VAT / Tax ID: RO10548753

Trade Register No.: J40/4152/1998

Email: dpo@incandescent.ro