John Hegarty, co-founder of Saatchi & Saatchi, TBWA, and Bartle Bogle Hegarty said in his 2014 book “Hegarty on creativity” that it is almost impossible to be original in advertising:
“There’s no such thing as pure originality. It’s not where you get it from – it’s where you take it to.”
Today, the main challenge is the omnipresent demand for originality:
- Consumers demand to be continuously captivated by their favorite brands
Marketers are willing to pay extra for fresh strong ideas from their creative suppliers
Today’s communication is mandatory to be fresh and solid.
Given the clear link between creative freshness, advertising experience, and marketing results, we offer our marketing clients creative solutions that feed businesses’ crave for fresh communication ideas.
We start from a specific marketing need, then we use our creative experience to identify solutions and deliver fresh communication ideas.
Contact us when you look for a supplier that delivers:
- Core creative ideas
- Integrated communication ideas
- Tactical campaigns
- Social campaigns
- Digital marketing ideas